Card holder and display stand



y 1935-v E. s. YANCEY 2,001,404

CARD HOLDER AND DISPLAY STAND Filed May 15, 1933 2 Sheets-Shget 1 3\wc/nm ELLIOTT S. VANCEY.

May 14, 1935. E. s. YANCEY CARD HOLDER AND DISPLAY STAND 2 Sheets-Sheet 2 Filed May 15, 1955 QYWQ/YVM YANCEY.

47 ELUOTT S.

Patented May 14, 1935 UNITED STATES P T EN 'r. v

2,001,404; CARD- HOLDER. AND DISPLAY STAND Elliott S. Yancey, Houston, Tex.

Application May 15, 1933,. Serial No. 671,162

12 Claims.

The. invention relates: to an improved display card: holder of the type used. in stores in. merchandising goods.

In the present day methods of merchandising goods i-t is desirable to: place aprice tag near each item of merchandise so that the purchaser may be advised as to the price thereof. In order to position the price tag or display card adjacent the-articles to which it relates it is often desirable toattach the card directly to the article ofmerchandise. In order to accomplish. this the present type of holder hasbeen devised. It is one of the objects of the invention to provide: a cardholder to which the card-may be securely locked or latched so that it willnct be inadvertently removed.

Another object of the inventionis'to position the cardon the holder inproper relationship so that it will be held firmly in place.

Another object of the invention is to provide, in combination with a card holder, different types of. latching mechanisms tohold the card in position.

.Itis also one. of. the objects of the invention to provide various typesof bases so that. the holder may be placed adjacent various types ofmerchandise, The. foregoing and other objects of the. inverttion will-be readily apparent whenthe following description isconsidered. in connection with. the accompanying drawings wherein: Fig.- 1 is aback side view of one. form of. the .holdenthe view being taken on the line ll of Fig. 2.-

- Fig. 2. is a side elevation of ahol'der: wherein an article of merchandise rests on the. base of the holder to retain itin proper position with an attachment for the article so that the: holder will not. be. displaced. Fig. 3 shows. a second formof the invention embodying a. type of base to be used in connection with vegetables or bulk merchandise, and wherein the.- form of latching mechanism is slightly modified from that shown in Fig. 1. Fig. 4: is r a central vertical sectional. view through the latching mechanism of Fig. 3..-

Fig. 5- is asection taken onthe line 5-5 of Fig. 1 and showing thepinlock.

Fig. 6 is a section taken. on the line 66 of Fig. 3 and showing the pin lock. Figs. 7; and. 8 are a: back view and side elevation, respectively. of a third form or the invention where: the baseis adapted for insertion ing mechanismis provided.

Fig. 9 shows a fourth modification. of the-in: venti'on which is somewhat similar'to the form of; Fig. 1 but which is adapted to. be invertedso-that the cardwillbedisplayed at an elevation. below the articleof merchandise. I

Fig. 10 is a side elevation'oi the suspended formof the invention shown in Fig. 9.-

Figs. 11 and 12 are aside view and. afront View, respectively, of the form of. clip which may be used in connection with any of the modifications of the invention, which clip is arrangedto engage either a thin or a thick card.

Fig. 13 is a vertical sectional view of: the form of pin locking mechanism shownin- 7 and8.

One form of the holder is best seenin Figs. 1

and 2 and includes the holder I which is. made upof a base 2 and a body portion 3 e this-form of. the invention the base 2 isshown as having been bent at an angle with respect to the body 3 in order that an article of merchandise such as a can of goods 4- may be positioned on; the base, so that the weight thereof willtendto retain the holder l in proper position.- It: seems obvious that the base 2 can. be inserted under, the can 4 and merely the weight of the can will serve to hold itin position. fllhstypeof holder is of particular advantage in grocerysto'res of self-serve type Where it is necessary to frequently change the price and to have the price displayedfclosely adjacent the particular article.

In some cases where the cans are staclne'd in special piles on the floor,,'or. otherwise. it is desirableto have aholder securely fastened in position. With. this in mind a rubber band or similar attaching. means 5 may be provided. This band 5 is shown as having, been. passed around the can 4 andlbeneaththe finger 6 which is shown as having been stamped fromthe. body 3 of the holder. This finger G is seenli'nrea-r elevation in Fig. 1' and inside, elevation in Fig. 2. When. the band 5 has been passed beneath. the finger 6 and. around. the can, the can is then held securely to the holder andthe holder. will; notbecome. misplaced. y I y In order that the card to be displayed may be securely'attached to the holder two. spaced clips 8 are shown ashaving. been oliset tromthe plane of the body 3- so thatithey mayserve as asupport for the card. These clipsmay be formed as shown in Figs. 1 and 2, or they may be formedas shown in-Figs. 1-1: and 12, so that they will be adapted to receive either. a thin or. a. thick card.- In either instance: these clips are offsettoward thefront of the body 3 so that a card suclras 1-0 when placed against theabody 3 can ber'moved downmade in the body 3 at an elevation such that the card will be held in engagement with the clips 3. A pin orlatch" member which has a stem !3 is used to hold the card in position and may be inserted as follows: The card I0 may take any desired shape or'configuration and will be moved 2 into positionbehind the. clips 8,.as seen in. Figs. 1 and 2. The point 14 of the pin-will then be moved from the rear of the body;3 tln ough;.the opening so as to make a hole, such as {5, in the I card i0. This hole is formed while the-"card is firmly held against the holder 3 and as scenes the hole is made the point M of the pin is removed. The pinis then passed through the card iroin the front, passing through the hole 15 and the-opening l2 .until the head It thereofis drawn suitable material.

tightly against the front of the card and against thehole l5. It is to be understood that the pin has its stem l3 bent at a right angle,'as shown in Figs. 1 and Zfeither' previous to its insertion, or it may be bent after the pin has drawn the card and the holder together. 'In either event the head it is drawntightly against the card and the pin moved to a position substantially parallel with the body 3 of the holder as seen in Figs. 1 and 2. It is, of course, desirable to lock or latch this pin in position and with this in mind a spring detent 20 is shown as having been stamped from the body 3. This detent is offset from the body so that the point M of the pin may be passed laterally beneath the detent. Ifdesired the detent may be grooved as at 2| so that the pin will beaccurately positioned and held against displacement. Of course; when-the pin is moved into this position the head It is drawntightly against the card and it has been found in practice that this latching mechanism serves to securely'lock or latchthe card in position. If desired, the body 3 may be stamped with reenforcing ribs 22. 'It is intended that the holder may be 'formedof any Fig. 3 shows a secondformof the invention where thebase 25 has been formed in the shape of a tapered point which may be beveled as at 25 in'orderf that it may be inserted into bulk goods. This iormis suitable for vegetable stands and any type of'goods where the holder is to be supported by contact'with the materials. I

The body of this modification of the invention is the same as that described in connection with Fig. ljandit is, therefore; indicated by the same reference numeral 3. The clips 8 are the same as previously described and the general form of latching mechanism is also similar to the Fig. 1 modification. W In addition, however, a depression or .lug 28 has been shown directly below the opening i2 so that when the pin I3 is moved down to latching position it will bear against this lug 'and'the head I 6 will be drawn more firmly against the card ID. This arrangement is shown in detail in Fig. 41' The form oflatch shown inFig. l'has been modified somewhat and the detent 29 is shown as having been stamped from the-body 3 in such a mannerthat'it extends laterally from.

thebody and isprovided with arecess 3 0 tore ceive the pin.

" In'Figs 7 and 8 is shown a third form of the invention wherein the base of the holder is provided with a pair of spaced legs 40. This form of base is particularly adapted for use on vegetable stands and is formed preferably integral with the body 3, whichis the same as in the Figs. 1 and 3 modifications. The clips 8 are the same as those'previously described.

The latching mechanism or pin lock is somewhat difierent in this form of the invention and is seen in detail in- Fig. 13. In thisv form of the lock a pin stem 4| has been provided which is bent in a loop, as at 42, and includes the straight portion 43 and the point 44. The body 3 is cut away as at 45 and a bearing clip 46 is shown as having been fastened to the body 3 by means of the bent over ends 41.

This bearing clip AB is provided with a recess 49 which receives the bearing pin or cross bar 50.

- This pin is preferably firmly attached to the pin 41 in' the loop 42, as best seen in Fig. 13. This pin is, of course, permanently attached in the form of the invention shown. The bearingclip 46 is cut away as at 48 to permit pivoting-of the pin stem M in order to latch the pin in position.

With the parts in the position shown in Fig. 13 the card !3 will bepas'sed' into the clips 8 and the upper part of the card moved against the front face of the b'ody3..' In this movement the point 44 of the pin will be'caused to penetrate the card until the card moves up to the elbow iii of the pin. With the parts'in this position the end'52 of the pin will be moved upwardly to the dotted line position'and pass beneath-the retainingclip 53. When the pinis thus pivoted about the cross bar 50 the point will'be moved down to the dotted line position of Fig. 13, so that the card will be placed firmly into position behind the clips 8 and is locked inposition because the straight portion 33 passes directly through the card. When thus positioned the {card can not be moved upwardly without tearing thecard or displacing the 'pin 4 I. While this-form of the invention is slightly more complicated than that of the previous forms-the pin is formed as a permanent part of the holder and will always be present for use. To remove the card itis merely necessary to unlatch thepin from the retaining clip 53 and this releases the point 44 from looking engagement with the card.

' Figs. -'11 and 12 show a form of spring clip wherein the clipis provided with a bent portion 55 by slitting the material below the flatportion 56 of the clip. "'The'clip at the time it 'is formed is bent 'sothat'it would normally assume the dotted line position of 11. In this manner it is capable of receiving either a thin or a thick cardfsuch'as I0. Figs. 9 and 10 show a still further modification which is quite similar to the Fig.1 form of the invention as relates to thebase thereof. 'Ihe .base'fis indicated at-60 and is'bent at a right angle't'o the body portion 6|. The body is somewhat different from the body previously described in connection withthe other modification and extends downwardly from the base 60 and is formed with two spaced arms 62. 'The lower end of each arm is bent reverselyto form a'clip' 63 whichserves the same purpose as the clip 8, viz, to support the card H]. "In this form of the invention the card-will be inserted in the'clip 63 and a pin lockof suitable-type provided.

Figs.=9 and 10 show a'retaining latch-or clip 65'which' is similar to thedetent 20 of Fig. 1 in that it-has been bent from the material of the body. In this 'form the detent has been bent back upon the body in order to provide a retainer for the pin l3 which is inserted through an opening 66 which is equivalent of the opening l2 of Fig. 1 of the invention. This modification of the invention is particularly adapted for goods which are deposited upon a shelf so that the base 60 may be passed beneath the articles and on top of the shelf. This allows the card to be displayed at an elevation below the goods so that the goods themselves will also be displayed. There are other suitable locations for this type of holder;

While several forms of the invention have been shown and described it is to be understood that in view of the large number of uses to which the holder may be applied any desired holder may be made up, using any one of the bases shown or any one of the pin locks described.

What I claim is:

1. A display card holder comprising a backing for the card, an opening therein, a support for the card, a card disposed on said support, means including a pin lock passing through said card and said opening, and bent over to prevent removal, and anchor means to receive said pin lock to retain said card on said holder.

2. A card holder for merchandising articles including means to support a card, a backing for the card, and attaching means passing through the card and backing to retain it fixed on said holder, said means being latched to said backing.

3. A card holder including means to support a card, a backing for the card, attaching means passing thru the card and said backing whereby the card is fixed on said holder, and means on said backing to latch said attaching means to said backing.

4. A holder of the character described including a body, a pair of spaced card supporting lugs thereon, a card lock comprising a pin passing thru a card and said body and bent to a position along said body, and means on said body to receive said pin whereby the card is locked in position.

5. In combination with a card holder, a lock to retain a card in fixed position on the holder comprising a pin passed thru the card and the card holder with the pin head drawn down against the card; and means to receive said pin to latch it in locking position.

6. A card holder including a base by which said holder is supported, a body portion carried by said base, clips thereon to receive a card, and locking means passing through said body and the card to hold the card in fixed position on said body. 7. A card holder including a base by which said holder is supported, a body portion, clips thereon to receive a card, and locking means passing through said body and the card to hold the card in fixed position on said body, said clips being spring like to receive different thicknesses of cards.

8. A card holder including a base by which said holder is supported, a body portion, clips thereon to receive a card, and locking means to hold the card in fixed position on said body, said locking means including abent pin having a head, and a detent to receive said pin.

9. A card holder including a base by which said holder is supported, a body portion, clips thereon to receive a card, and locking means to .hold the card in fixed position on said body, said locking means including a pin pivoted on said body and having a point to pierce the card.

10. A locking device for card holders including I a bearing clip, a body to which said clip is engaged, a bearing pin in said clip, a locking pin passing thru said clip and body and having a point projecting from the body to pierce a card when it is positioned, and means to engage the opposite end of said pin whereby the card is held in fixed position.

11. In a pin lock for display card holders, a pin having a head, a body adapted to receive said pin, a lug on said body, and a pin latch also on said body'whereby said pin when passed thrua card and the body will have its head drawn against the card when the stem of the pin is moved against said lug and received by said latch.

12. A card holder including a base adapted to receive an article of merchandise, means on the holder to receive and lock a card to the holder, and means including a rubber band passed about the article and connected to the holder whereby said holder is held in position by the article received on the base.

ELLIOTT S. YANCEY. 

